Sonos
Play:1

Sonos is the leading manufacturer of premium wireless home audio systems, known for delivering rich, room-filling sound through beautifully designed speakers. The Play:1 launch introduced their most compact and affordable speaker, opening the Sonos ecosystem to a broader audience while maintaining the brand's reputation for exceptional audio quality.

Design and execute a product showcase and creative installation strategy for the Sonos Play:1 launch, creating immersive retail and experiential environments that communicated the product's sound quality, ease of use, and design elegance to consumers and retail partners.

Developed a creative installation framework that brought the Sonos Play:1 to life through sensory-driven retail environments. Each installation was designed to let the product speak for itself, inviting consumers to experience the sound quality firsthand while communicating the simplicity of the Sonos ecosystem.

The showcase strategy spanned retail partner locations and experiential pop-ups, using spatial design, lighting, and curated audio experiences to create moments that converted browsers into buyers and reinforced Sonos as a must-have home essential.