The snapshot.
The snapshot.
Non-Surgical Aesthetics · Direct to Consumer Marketing
The client
LaserAway is the nation's leading aesthetic dermatology company, specializing in non-surgical cosmetic treatments including laser hair removal, tattoo removal, skin rejuvenation, and body contouring. With hundreds of locations across the US, LaserAway combines medical expertise with a consumer-forward brand experience to make aesthetic treatments accessible and aspirational.
The objective
Develop and execute a direct-to-consumer marketing strategy to drive new client acquisition, build brand awareness, and increase repeat bookings , leveraging digital channels, influencer partnerships, and targeted content to reach beauty-conscious consumers across key markets.
The solution
Built a multi-channel DTC marketing strategy anchored in social media content, influencer activations, and digital promotions designed to demystify aesthetic treatments and inspire confidence in potential clients.
The campaign focused on authentic storytelling , featuring real client results and relatable lifestyle content , to drive both top-of-funnel awareness and bottom-of-funnel conversions. Promotional campaigns tied to seasonal booking windows maximized revenue during peak acquisition periods.
Direct to Consumer & Marketing SOPs
Social Media & Influencer Activation
Virtual Consultant Experience
Online and In-location Product Upsell
Deliverables
Strategy
DTC Marketing Plan
Channel Strategy
Acquisition Framework
Social
Social Media Content
Influencer Campaigns
Community Management
Digital
Promotional Campaigns
Email Marketing
Paid Media
Content
Client Storytelling
Lifestyle Content
Results-Driven Creative
Sector
Non-Surgical Aesthetics
Health & Beauty
Consumer
Role
Strategy
Campaign Management
Creative Direction