Audi on
demand

Audi on demand is a premium car-sharing platform that gives users instant access to Audi vehicles on a short-term basis. Launched in San Francisco, the service positioned Audi as a lifestyle brand beyond ownership, putting the driving experience at the fingertips of urban professionals and city dwellers.

Develop a go-to-market activation strategy to launch Audi on demand in San Francisco, driving app downloads, generating user sign-ups, and building brand awareness through city-wide lifestyle events, influencer campaigns, and strategic partnerships.

Designed a multi-channel activation strategy rooted in San Francisco's culture and lifestyle. Social sign-up rallies offered limited-time promotions to early adopters, while influencer campaigns turned Audi on demand users into brand ambassadors through a voucher referral model.

High-profile lifestyle event partnerships, including the St. Francis Yacht Club Rolex Big Boat Series, SF MOMA's Satellite Series, and James Beard events , positioned the platform alongside the city's most coveted experiences. A media collaboration with 7x7 magazine produced "The Ultimate Weekend, Driven by Audi" content campaign, driving organic reach and aspirational brand association.